Campaign Director

Our client, a high-performing digital marketing agency operating across Australia, the UK, and Europe, is seeking a strategic and hands-on Head of Campaign Management. This leadership role is responsible for overseeing paid media execution, managing a team of campaign specialists, and ensuring the delivery of consistent, high-quality results across a diverse client base.

Key Responsibilities

Team Leadership

• Manage, mentor, and develop a distributed team of campaign managers.

• Conduct regular 1:1s, performance reviews, and foster a culture of accountability and growth.

• Support hiring and resourcing based on capacity and skill needs.

Campaign Oversight

• Lead campaign strategy and execution across Google Ads, Meta, TikTok, LinkedIn, and others.

• Maintain high performance standards, directly manage key accounts, and oversee tracking, reporting, and optimisation.

• Ensure campaign structures, targeting, and creative align with client objectives.

Process & Delivery

• Define and implement scalable processes, tools, and frameworks for campaign planning and reporting.

• Ensure consistency and efficiency across all paid media delivery operations.

Cross-Functional Collaboration

• Work closely with account managers, strategy, and operations teams to ensure campaign efforts are aligned with broader client goals.

• Promote collaboration and shared learning across functions.

Innovation & Platform Expertise

• Stay updated on trends, tools, and platform changes.

• Lead internal briefings, testing initiatives, and innovation within the paid media function.

Candidate Requirements

Essential

• 5+ years in performance marketing, with strong experience in Google Ads and Meta.

• Prior team leadership experience, ideally in a digital agency.

• Deep knowledge of GA4, Tag Manager, Data Studio, and Excel.

• Strong communication and analytical skills.

• Highly organised, detail-oriented, and proactive.

Desirable

• Experience in white-label or agency environments.

• Familiarity with TikTok, LinkedIn Ads, and cross-channel strategy.

• Passion for coaching, developing talent, and continuous improvement.

What’s on Offer

• A strategic leadership role with full remote flexibility.

• Opportunity to shape a high-impact team and campaign delivery model.

• Access to a wide range of client industries and marketing challenges.

• A fast-paced, collaborative, and innovation-driven environment.